Stem Cell Gurus is an online identity created in the Spring of 2012 for young adults interested in knowing more about stem cell research. Similar sites encumber users by overwhelming them with regurgitated, outdated information, and little to no accurate visuals. Stemcellgurus.com is a spacious blog that welcomes users to explore its distinctive 3D shelf design and navigation. Monthly themes and multimedia posts with short descriptions and links will help drive the information home a little bit at a time. Interviews with local researchers give a rare first hand view of what a guru is and the breakthroughs they are involved in. To establish an initial following, social media will be utilized and stickers will be designed and distributed to local campuses with contact information. A strong identity and ties to the scientific communities in North East, Ohio will create a unique opportunity to learn, network and evolve past common misconceptions about stem cell research.